KENT outdoor advertising
In 1965, the Ray Conniff Singers had a hit song called "Happiness Is", which listed various examples of things that make people happy ("To a preacher, it's a prayer-prayer-prayer / To a Beatle, it's a 'Yeah-Yeah-Yeah'" and so on). The same group, or a soundalike group, produced a series of commercials for Kent that were written to the same tune and style, with the punch line always being, "To a smoker, it's a Kent."
In 1965, the Ray Conniff Singers had a hit song called "Happiness Is", which listed various examples of things that make people happy ("To a preacher, it's a prayer-prayer-prayer / To a Beatle, it's a 'Yeah-Yeah-Yeah'" and so on). The same group, or a soundalike group, produced a series of commercials for Kent that were written to the same tune and style, with the punch line always being, "To a smoker, it's a Kent."
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